If a culture is older they will typically make art like their ancestors did. learning about is like learning how to talk. Artist speak through their art, you just have to learn how to understand it. We can learn from our responses by learning to understand it.
The printmaking process starts with a linoleum block. Then you get a stop block which is a wood block that hooks on the end of your table to stop the carving tool from flying away. Then you need a carving tool to carve out your logo on the linoleum block. Once you have it carved out you need a brayer and your printmaking ink. Then put your ink onto a tray and use your brayer to paint your printmaking ink on to your block. Then place your block onto a sheet of paper and repeat the process over.
My first idea for my logo design was an emblem. I love cars so I decided to do Koenigsegg (a super car manufacture), on the back of all their cars they put a ghost. I also like the car company Bugatti, so I decided to put the EB in the middle of the ghost.